Meet Coley Konkey, the dynamic force shaping the narrative as Senior Executive of Brand, Marketing, PR, and Communications at Trust Sports Group. Hailing from South Bend, Indiana, and a proud University of Notre Dame alum, she brings the energy you'd expect from a big Italian family (and yes, she's a twin!), along with a unique blend of sports passion, media savvy, and brand-building expertise to the table.
Her roots run deep in sports – playing soccer gave her an invaluable, firsthand understanding of the athlete's mindset, the drive, the pressure, the passion. She didn't just watch the game; she lived it. That insider perspective was honed when she launched her career at Fox Sports, learning the intricate dance of sports media from the inside out.
But Coley truly made her mark at the intersection of entertainment and social media. For the past decade, she's been managing high-profile talent and was instrumental in building Underscore Talent into the digital management powerhouse it is today. This is where she sharpened her specialization: expertly handling image management, crafting powerful strategic brand development, and navigating the often-turbulent waters of public perception in high-stakes environments.
Now, she brings that unique arsenal to Trust Sports Group. In today's world of explosive NIL opportunities and the crucial need for early brand building, Coley is perfectly positioned. She knows how to help athletes not just monetize their moment but also authentically engage fans and future-proof their personal brands long after the game ends.
Don't let the high-level strategy fool you – she's still someone who loves travel, can appreciate a good dive bar, and lives for live concerts. It's this blend of real-world relatability and elite professional experience that makes Coley Konkey the ideal architect to build and amplify the stories of Trust Sports Group's athletes.
